News

Chris Pratt has teamed up with luggage brand Tumi, and stars in its latest campaign rolling out across Asia and the Middle East. The Avengers: Endgame star said 'I'm blessed to have a job that allows me to travel so much. I’ve always trusted Tumi as my go-to luggage on my various trips around the world. I only ever promote products I actually use in real life. This makes Tumi a great fit'.

American basketball legend Michael Jordan has teamed up with Fortnite, launching his iconic 'Jumpman' as an in-game character for a limited time. The popular online video game will also launch two new skins and an exclusive challenge pack as part of the collaboration, and Fortnite posted on social media 'Score big when you cop the Hang Time Bundle. Get the Grind outfit, Clutch outfit, and a challenge pack unique to the set. #FortniteXJumpman'.

Old Town Road hitmaker Lil Nas X has partnered with Wrangler, launching a capsule collection including jeans and graphic t-shirts, to celebrate the release of the music video for his latest single, Old Town Road. The American rapper has also given fans the opportunity to unlock exclusive behind-the-scenes footage from the shoot, which can be embedded onto the denim brand's jeans by visiting WranglerOnMyBooty.com, and Jenni Broyles, Vice President/General Manager, Wrangler North America, commented 'We’re incredibly excited about the success of "Old Town Road" and our partnership with Lil Nas X. It is another great example of the power music - and in our case, fashion - has to unite and inspire us all'.

Arsène Wenger has joined PlayerMaker as an investor and operating partner, taking an active role in the sports technology company's business and product development. The legendary former football manager, recognised for introducing new technologies and approaches to performance management during his time at Arsenal, said 'Science can help make players stronger when used with data well - you can measure everything, after that it's about how you use it. I believe that PlayerMaker is the best available solution to measure performance'.

American drag queen Aquaria has partnered with NYX Cosmetics to launch a new eyeshadow palette 'inspired by the city, nightlife and the future', available May 28. The RuPaul's Drag Race winner is the first celebrity to ever collaborate with the makeup brand.

Dani Dyer has partnered with SOSU By SJ to launch a new range of false eyelashes, the Girl Code Collection, available in Primark from June 6. The Love Island star took to social media to announce the collaboration, posting 'Happiest girl in the world right now!. Thankyou @sosu_bysuzannejackson my love for lashes has turned into the biggest dream'.

London based model and movement director Pat Boguslawski has signed to Elite Model Management, where Alex Babahmadi and Dan Comrie handle commercial, press, TV and media enquiries. Boguslawski will work closely with the agency on fashion, lifestyle and grooming branding opportunities, and has previously collaborated with fashion brands including Versace, Longchamp, Chopard and Tommy Hilfiger.

Emilia Boateng, the 19-year-old daughter of British designer Ozwald Boateng, was born into the world of fashion. Her career got off to a promising start when she modelled one of her father's bespoke trademark suits in Lagos, Nigeria, opposite family friend Naomi Campbell. Since then, she's starred in Miss Selfridge's 2017 Christmas campaign and turned heads appearing at several parties and high-profile red carpet events, including the 2019 National Portrait Gallery gala, hosted by the Duchess of Cambridge. Hoping to follow in her father's successful footsteps and make her own mark on London's fashion scene, in April this year Boateng was signed up by Storm Models, the agency that helped push Kate Moss and Cara Delevingne to international stardom.