American actress and podcaster Scheana Shay has been announced as the first ever brand ambassador for ME Cosmetics, and is said to be 'the perfect representation for the brand, exuding honesty, transparency, and strength'. The Scheananigans with Scheana Shay host commented 'I've always had insecurities regarding my hairline, but after experiencing post-partum hair loss, I sought out solutions to help me feel more confident onscreen and off. I was thrilled to discover, and now be working with, ME Cosmetics. Although I still love to rock a bucket hat, those days have definitely been fewer since incorporating ME into my routine!'.