American actress Victoria Pedretti fronts a new campaign series for haircare brand OUAI, playing an investigator working to uncover the hairdresser terrorising the OUAI office with bad haircuts.

A spokesperson for the brand commented 'It started with a simple truth: we tend to talk about hair as either good or bad. So, if bad hair is the villain, damage is the thing to fear. We loved the idea of taking that literally'.