American singer Becky G stars in the latest campaign for GUESS, showcasing the brand's jeans in a Y2K-inspired shoot.

The Shower hitmaker commented 'I feel really honoured to be one of the musicians, as well as one of the Latinas, that gets to be a part of the GUESS girl "Hall of Fame"'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.