Canadian singer/songwriter and one of The Media Eye's Rising Stars, Tate McRae, has announced the launch of her namesake fragrance brand, TATE 01, in partnership with Scent Beauty.

Stephen Mormoris, Scent Beauty's CEO, commented 'Tate McRae's authentic creative energy resonates with millions worldwide. Partnering with her to launch TATE 01 is the first step in building a long-term fragrance brand designed to leave a lasting cultural mark'.