Collaborations

Rina Sawayama appointed Haku Vodka ambassador


21 09 2026

Japanese model and singer/songwriter Rina Sawayama has been unveiled as the inaugural brand ambassador for House of Suntory's Haku Vodka, starring in the brand's new campaign, Made to Shine.

Sawayama commented 'As Haku Vodka's first ever global ambassador, I'm proud to represent a campaign inspired by the belief that what makes you different should never be hidden'.

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