American actress Ayo Edebiri has been named the newest ambassador for New Balance, fronting the brand's latest campaign, shot by American photographer Tyler Mitchell.

The Bear star commented 'Growing up in Boston, New Balance was simply part of the city's story, so coming together feels incredibly natural. Something I admire about New Balance is that they can tell so many different stories and explore so many different styles, while always staying true to who they are at the core. I'm excited to see what stories we'll tell together'.