Alzheimer's Research UK has tapped British actress Aimee Lou Wood for its latest campaign, The First One, marking World Alzheimer's Month.

The Daddy Issues star commented 'I was struck by an overwhelming sense of optimism when watching the film for the first time. The idea that someone alive today could be the first person to be cured of Alzheimer's disease is breathtaking; it shows how research is transforming something that, for too long, has felt completely out of reach'.