British actor Robert Pattinson has been unveiled as the newest ambassador for Jaeger-LeCoultre, following in the footsteps of personalities including IU and Lenny Kravitz.

The Odyssey star commented 'A great watch isn't just about precision - it's about character, craftsmanship and the story behind how it's made. Jaeger-LeCoultre has always embodied that kind of quiet mastery. There's an integrity to everything they create, where technical innovation and artistic expression exist in perfect balance. I find that approach incredibly inspiring, and it's something I deeply connect with in my own work'.