Mi Gente hitmaker J Balvin has been appointed Armani Beauty's newest fragrance ambassador, following in the footsteps of Jonathan Bailey.

The Colombian singer stars in a new campaign for the brand's I Will fragrance, and commented 'Honoured to join the @armanibeauty family as US Fragrance Ambassador. I Will is more than a phrase, it's believing in the vision before anyone else sees it. This fragrance, this message, it represents where I come from, everything I've lived, and that fire I want others to feel'.