American model Hailey Bieber fronts the latest Everyday Cotton campaign for Kim Kardashian's intimates brand SKIMS, shot by photographer Mert Alas.

Bieber commented 'For me, great basics are the foundation of every wardrobe. The Everyday Cotton collection has all the qualities I look for - it's soft, comfortable and easy to wear, no matter the occasion. These are the pieces I find myself reaching for again and again'.