Fendi has tapped American actress Sarah Jessica Parker to star in its latest Baguette bag campaign.

Maria Grazia Chiuri, Fendi's chief creative officer, commented 'We reedited that Baguette that I really loved… taking it back to the origins. The Baguette marked an era. Many think it's because it was trending, but in truth it's a very peculiar project because it stems from the ability to bring together ateliers with different backgrounds'.