Maltesers has tapped Irish presenter Angela Scanlon and comedian Judi Love for its newest campaign video, Sisterhood Code, which explores the unspoken moments and gestures that help women support one another in everyday life.
The brand shared the campaign on Instagram, posting 'A glance across the room, a raised eyebrow, a subtle shift in energy and somehow the message is received in full. It's instinctive. Immediate. And according to research from @maltesers, 9 in 10 women in the UK do it. They're calling it The Sisterhood Code'.