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Jacob Elordi named the new face of Bleu de Chanel


23 04 2026

Wuthering Heights star Jacob Elordi has been unveiled as the new face of Chanel's Bleu de Chanel fragrance, fronting the French brand's latest campaign shot by photographer Karim Sadli.

The fashion house shared the news on Instagram, posting 'Only your decisions can shape your destiny. Jacob Elordi chooses to embody the BLEU DE CHANEL man. A man who sees every limit as a new horizon, who is able to challenge the present in order to determine his future'.

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