American tennis icon Serena Williams has been unveiled as the newest ambassador for Heineken 0.

0, commencing a multi-year partnership by surprising Heineken customers at padel matches booked through the brand's new events platform. Williams commented 'Partnering with Heineken 0.0 reflects the kind of intentional choices I make every day; it's a no-alcohol option that still lets me stay active, keep moving, and connect with new people. Whether I'm on the padel court or off, I love that I don’t have to compromise'.