American social media personality Alix Earle has announced the launch of her new skincare brand, Reale Actives, available from March 31.

Earle commented 'I actu­ally star­ted with think­ing I wanted to do makeup. I was just so inves­ted in mak­ing something that would be good for acne-prone skin and as we started talk­ing about dif­fer­ent things, I only really cared about something that was going to be good for acne'.