Emily in Paris star Lily Collins fronts the latest campaign for haircare brand RŌZ, exploring the relationship between hair and identity.

The brand's founder, Mara Roszak, commented 'Lily embodies the RŌZ woman - she's dynamic and intentional in every part of her life. She's a friend, a mum, incredibly hardworking and someone who truly shows up - with presence and purpose... She values quality and authenticity - principles that align naturally with RŌZ'.