Girl band KATSEYE have been unveiled as the newest global ambassadors for Matrix and will star in the haircare brand's upcoming campaign, Matrix Moves.

A spokesperson for the brand commented 'The ethos of the brand has always been about celebrating uniqueness and everybody is welcome as they are. When you see KATSEYE, their diversity is what makes them so powerful. Each one has about two to three different nationalities, incredible hair, obviously, but also such unique identities within the way that they move in the world'.