McQueen has tapped personalities including Caroline Polachek, Celeste, Alex Consani and Sora Choi as the faces of its spring 2026 campaign, shot by the brand's Creative Director Seán McGirr.
McGirr commented that each campaign star 'has a power that feels inherently McQueen, behind, and in front of the camera. They bring the house's propulsive spirit to life - uninhibited, but incisive and in control'.