Collaborations

Teyana Taylor and Niecy Nash-Betts for Nike


02 02 2026

Nike's Jordan Brand has enlisted actresses Teyana Taylor and Niecy Nash-Betts to star in its latest campaign film, Generational Greatness, which sees Nash-Betts play a genie showing a young girl the inspirational figures she could wish to become in the future, including Teyana Taylor.

The video is a reimagining of the brand's original genie advert from 1991, and aims to 'connect past and present generations of cultural influence while spotlighting women whose careers span multiple arenas'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.