Nike's Jordan Brand has enlisted actresses Teyana Taylor and Niecy Nash-Betts to star in its latest campaign film, Generational Greatness, which sees Nash-Betts play a genie showing a young girl the inspirational figures she could wish to become in the future, including Teyana Taylor.
The video is a reimagining of the brand's original genie advert from 1991, and aims to 'connect past and present generations of cultural influence while spotlighting women whose careers span multiple arenas'.