American comedian Andy Samberg and actress Elle Fanning front Hellmann's 2026 Super Bowl campaign, starring in a comedic short film that sees that pair sing Sweet Sandwich Time, a reimagining of Neil Diamond's hit Sweet Caroline.

Fanning commented 'I've always been very open about my love of mayonnaise, so this felt like a perfect fit for my first Big Game ad. Watching Andy fully commit to the performance made it even more fun - celebrating sandwiches with the kind of passion they deserve'.