American supermodel Kendall Jenner stars in Fanatics' 2026 Super Bowl campaign, Bet on Kendall.

The ad, which is the first production from Fanatics Studio, sees Jenner poking fun at her dating history and the 'Kardashian Kurse'. A spokesperson for the online sports retailer commented 'Bet on Kendall is exactly the kind of storytelling we are excited to be creating at Fanatics: content at the intersection of sports and culture, fit for the biggest stage in sports entertainment'.