Colombian reggaeton singer Karol G has been unveiled as Reebok's newest ambassador, commencing a multi-year partnership with the brand by promoting its Classics collection.

The Grammy winner commented 'I'm so excited to join the Reebok family. I've been wearing Reeboks for as long as I can remember, so becoming a Global Brand Ambassador feels like a full-circle moment. Reebok Classics have a rich foundation and heritage in style, which is really important to me when it comes to fashion, and I love that I'll get to be part of the brand's story and show the world how I take Reebok with me wherever I go'.