GUESS has tapped Italian fashion influencer Chiara Ferragni as the face of its spring/summer 2026 campaign, shot by photography duo Luca and Alessandro Morelli.

Ferragni commented 'It is a total honour for me to work with GUESS again almost 13 years after our first collaboration. This project was much more than a campaign: it came in a moment when I felt the need to start again, to tell my story as who I am today, a more aware and serene person'.