Like That hitmaker Future has been unveiled as Louis Vuitton's newest ambassador, following in the footsteps of personalities including Callum Turner, Jeremy Allen White, Jude Bellingham and Lisa.

A spokesperson for the fashion house commented 'Future embodies the core values of Louis Vuitton, including creativity, artistry, and a pioneering spirit that resonates with international audiences... His unique style and creative vision make him an invaluable addition to the Louis Vuitton family'.