American model Rocco Ritchie, son of Madonna and Guy Ritchie, has been unveiled as the latest face of Giorgio Armani's That's So Armani campaign series.

The brand shared the news on social media, posting 'Rocco Ritchie for Giorgio Armani. A study in character and elegance, where clothing becomes an extension of identity. With relaxed precision and confident ease, Rocco reflects the Giorgio Armani vision of modern masculinity - understated, distinctive, and undeniably authentic'.