Chanel has tapped American actress and screenwriter Ayo Edebiri as its first brand ambassador since appointing Matthieu Blazy as Creative Director.

The Bear star commented 'Matthieu and I clicked right away. I love his vision, both sensitive and joyful. There is ease and elegance, yet a beautiful internal power. His looks give me confidence, but I still feel like myself. I am so happy to be embarking on this adventure with Matthieu and Chanel'.