American stylist and TV personality Law Roach stars in the 50th anniversary campaign for La Roche-Posay, appearing in a comedic video poking fun at mispronunciations of the skincare brand's name.

A spokesperson for the brand commented 'This campaign has truly been years in the making for us and Law. Through our strong relationship, we realised a unique creative opportunity, playfully tapping into the viral humour of how consumers pronounce La Roche-Posay'.