Australian conservationist and TV personality Robert Irwin has been unveiled as a global ambassador for Columbia Sportswear.

Irwin, who's set to appear in the upcoming season of Dancing With the Stars, commented 'I've dedicated my life to sharing the beauty of the natural world and inspiring people to have fun in the outdoors... Columbia and their gear have played an important role in my life, and I'm absolutely thrilled to officially join forces. I've thrown everything at my Columbia gear... I know I can count on it and I'm looking forward to putting it through even more paces on my upcoming adventures'.