Nike has enlisted sports stars including Carlos Alcaraz, LeBron James, Caitlin Clark, Vinícius Júnior and Scottie Scheffler to reintroduce its iconic Just Do It campaign.
A spokesperson for the brand commented 'We really felt like it was time to redirect and relaunch Just Do It, but in a different way... We wanted to make something that we love and value so much feel contemporary, and make sure that we are giving a little bit of that spirit back to the world'.