Collaborations

Carlos Alcaraz and LeBron James for Nike


05 09 2025

Nike has enlisted sports stars including Carlos Alcaraz, LeBron James, Caitlin Clark, Vinícius Júnior and Scottie Scheffler to reintroduce its iconic Just Do It campaign.

A spokesperson for the brand commented 'We really felt like it was time to redirect and relaunch Just Do It, but in a different way... We wanted to make something that we love and value so much feel contemporary, and make sure that we are giving a little bit of that spirit back to the world'.

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