Yeah! hitmaker Usher has been unveiled as the face of Ralph Lauren Fragrances' newest eau de parfum, Ralph's Club New York.

The singer commented 'There's a natural synergy between me and Ralph Lauren Fragrances because we build worlds through style, emotion and storytelling... With this being my first fragrance campaign, I wanted to approach it the way I would an album or a tour - every detail had to tell a story - it was about curating a world that felt cinematic, elevated and authentic'.