Italian tennis player Lorenzo Musetti has been announced as the new ambassador for Bottega Veneta, starring in its Craft Is Our Language campaign, which celebrates the 50th anniversary of the brand's Intrecciato weave.
A spokesperson for the fashion house commented 'For 50 years, Intrecciato has embodied Bottega Veneta's craft and creativity. Season after season, it has both endured and evolved… It is the ultimate synthesis of our artisanal knowledge and aesthetic imagination'.