K-Pop star and member of girl group IVE has been announced as the new brand ambassador for Tommy Hilfiger, modelling the new Tommy Jeans summer campaign.

Won-Young commented 'It’s an honour to join the Tommy family — this is a brand with a long history of celebrating inspiring women who lead with confidence and creativity... This campaign is about expressing your true self, and I hope together we can inspire the next generation to embrace what makes them unique and find joy in every moment'.