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Belgian-French actress Virginie Efira has been unveiled as a global ambassador for Lancôme, following in the footsteps of personalities including Joy Sunday, Zendaya and Emma Chamberlain. Efira commented 'Lancôme conveys for me the idea of an assumed femininity which is neither a hindrance nor a disguise. But rather the revelation of a radiance that we find inside ourselves to be in touch with the world'.
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