Ian Wright has collaborated with M&S for the Eat Well Play Well food campaign, in partnership with the home nations' football associations, where customers can win training masterclasses with professional footballers, hoping to 'use the power of football and the influence of some of the UK's biggest footballing heroes to help families make healthier choices'. The England legend stars in the TV ad to support the launch of the campaign, and commented 'M&S Food have outdone themselves with this competition - what an opportunity for young footballers to train with their heroes! It’s a genuine money can’t buy experience. It’s really easy to enter, for every Eat Well product you buy, this equals one entry to the competition. So, the healthier you eat the more chance you have to win!'.