3/1/2017

Nike taps fashion influencer Grace Victory

British blogger Grace Victory models Nike's new curved athletes collection, alongside fellow fashion influencer Danielle Vanier. The debut range is designed to fit 'all women' regardless of body shape, and a Nike spokesperson commented 'Nike recognises that women are stronger, bolder and more outspoken than ever. In today's world, sport is no longer something that she does, it's who she is. The days where we have to add "female" before "athlete" are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes' diversity, from ethnicity to body shape'.

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