4/30/2024

Maude Apatow and Rupert Friend for Montblanc

Euphoria actress Maude Apatow co-stars with personalities including Rupert Friend and Jason Schwartzman in a new video campaign for Montblanc, which celebrates 100 years of the Meisterstück pen. The campaign is directed by American filmmaker Wes Anderson, and a spokesperson for the brand commented 'Wes Anderson put his own unique spin on the world of Montblanc through his inimitable storytelling and unmistakable visual identity. It’s certainly a very different way for our maison to show up'.

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