Lady Gaga has been unveiled as the face of Valentino's new Voce Viva fragrance, launching in September. Pier Paolo Piccioli, Creative Director of the Italian fashion house, took to Instagram to announce the news, posting 'Gaga means freedom, self-consciousness, pure heart. Her participation in this campaign elevates the symbolic power of the project to the highest level... Her message of freedom, passion for art, self-consciousness and equality is the same our Valentino community stands for. I am so proud for having her in'.
Catherine Zeta-Jones has partnered with British vegan footwear brand Butterfly Twists, launching a limited edition shoe collection 'designed with an innate understanding of the busy modern day women', in collaboration with her lifestyle brand Casa Zeta-Jones. The Oscar-winning actress said 'I love shoes, and like most women I know comfort and style are essential. I'm looking forward to my partnership with Butterfly Twists, and expanding the brand of Casa Zeta-Jones from head to toe, literally!'. Casa Zeta-Jones x Butterfly Twists is available to purchase at: https://www.butterflytwists.com/CZJ
London based actress, model and influencer Isabella Charlotta Poppius has been announced as environmental charity One Tree Planted's first fashion ambassador, working to 'raise awareness, create conversation and take action against deforestation'. Poppius commented 'I have long been an impassioned champion of sustainability in fashion. The current pandemic has given us all the time and space to pause for thought, and this has inspired me to push even further for substantial change in my industry. An ambassadorship with an organisation like One Tree Planted is an ideal platform for me to further the cause of slow fashion'.
Watermelon Sugar hitmaker Harry Styles has joined forces with sleeping and relaxation app Calm, lending his voice to one of its 'sleep stories', Dream With Me, following in the footsteps of fellow story readers Stephen Fry, Kelly Rowland and Matthew McConaughey. The British singer/songwriter said of the collaboration 'Sleep and meditation are a huge part of my routine, whether I’m at home, in the studio, or out on the road. Rest and recovery is as important as doing the work'.
Love Island stars Zara McDermott and Malin Andersson, and model Ama Peters, co-star in Boux Avenue's first unretouched lingerie campaign, celebrating diversity and body confidence. The British lingerie brand took to Instagram to share the campaign images, captioned 'What everyone learnt during lockdown is that “you” cannot be changed - the world has to change. Staying true to yourself is the most empowering thing you can ever do. Celebrate your shape and your style with our new collection, featuring beautiful lace statements and bright colours'.
American TV personality and fashion designer Whitney Port has partnered with fashion and accessories rental website Rent the Runway, designing a summer capsule collection, Love Whit, featuring floral dresses and two-piece sets. Port announced the collaboration on social media, posting 'I designed this collection to make women feel confident in themselves. I don't know about all you guys, but I spend too much time telling myself things that don't make me feel good. That ends now. I am so proud of myself and this collection. I truly hope you love it. I do'.
Lilith Fury, a plus-size model, influencer and self-proclaimed 'fat liberation' activist, has been applauded for her body-positive content, which she posts on Instagram, TikTok and YouTube. Having modelled for brands including Hot Topic, Adam & Eve, Killstar and K-Swiss, she uses her platform to promote inclusivity and self-confidence while also discussing her own experiences as a queer Latina woman with a chronic illness. In addition to modelling and activism, Fury has also turned her hand to acting, with minor parts in several horror films, and will next be seen in her biggest role to date: as Victoria in The Haunting of Bly Manor, the follow-up to the hugely successful Netflix series The Haunting of Hill House, launching later this year.
British singer/songwriter Paloma Faith has announced her second collaboration with baby brand Cosatto, co-designing a capsule collection of prams and car seats. The Voice Kids judge took to Instagram to tease the new range, posting 'Round two of my @cosatto collab. Why go for the bog standard when you can have one of these?!'.
Get the latest industry News straight to your
inbox, weekly & free.
Find out more about becoming a subscriber
to The Media Eye.