No Stress hitmaker Wizkid has been named as the face of the PUMA x JD Suede campaign, modelling a trainer range for autumn/winter 2020, launching November 4. PUMA Sportstyle Marketing Director commented 'We’re thrilled to have Wizkid as the face of the new PUMA x JD Suede campaign. A truly innovative and exciting artist in the music scene, Wizkid embodies the passion and hustle we look for in someone to represent PUMA and we look forward to working with him for the AW20 season'.
Sir Elton John has teamed up with Barbie, launching a doll inspired by the legendary singer/songwriter's iconic style. The limited edition toy is being released to commemorate the 45th anniversary of the Rocketman's historic Dodger Stadium concerts, and he posted on social media 'Barbie is an icon in her own right, so having her pay tribute to my work and personal style is a real honour. I hope that she inspires fans everywhere to fearlessly pursue their own dreams and limitless potential'.
Beyoncé has unveiled her second Ivy Park x adidas collaboration, inspired by 'inner beauty, strength, and resilience', launching at the end of the month. The Formation hitmaker models neon yellow, emerald green, and minty blue apparel in new campaign images, and the German sportswear brand posted on social media 'The second #adidasxIVYPARK collection celebrates remaining positive and finding joy. Available on adidas.com/ivypark from October 29, in-store October 30. #thisismypark'.
In The Style ambassador Dani Dyer has joined forces with the fashion brand to launch a maternity collection, featuring loungewear, knitwear, and 'dressier pieces for day events/baby showers'. The brand took to social media to share images of the pregnant former Love Island winner sporting items from the new range, posting 'During lockdown we asked you all of you what you wanted to see from ITS, and SO many of you said that you wanted a maternity collection so over the last few months we’ve been working with Dani, designers and maternity fit specialists to create the perfect maternity range!'.
C’est Moi ambassador Liza Koshy has unveiled her first capsule collection with the clean beauty brand, One of One by C'est Moi, launching November 16. The American actress and YouTuber said 'For myself, learning the ins and outs of clean beauty alongside the brilliant minds at C'est Moi has been an eye-opening and life-bettering experience. Whether it be your subtle glow, or full glam for show, we hope our collection brings you as many fun-filled moments as it has brought all of us to create it'.
Writer and influencer Zoe Sugg, model and Gurls Talk founder Adwoa Aboah, and Game of Thrones star Maisie Williams, have collaborated with WaterAid to design a range of limited edition period bags for the charity's new period subscription box, Fempowered. The aim is to tackle the stigma and taboos around menstruation while raising funds 'to support women and girls around the world to manage their periods safely and with dignity', and Sugg commented 'I’m so proud to be working with Fempowered to bring more attention to the many girls around the world who have to miss school due to a lack of decent toilets or who drop out entirely. A period should never be something that holds anyone back'.
Sophie Williams, a London based writer, speaker and activist, became the 'voice of a movement' when her series of Instagram posts advising people on how to be an anti-racist ally went viral earlier this year. Williams, who co-founded Culture Heroes, a non-profit working to increase non-white representation at a senior level in the advertising and the creative industries, has appeared in publications including The Guardian, Bustle and Cosmopolitan, writing about diversity and inclusion, and has been actively involved in various campaigns and speaking events championing the work of Black creatives. Her debut book, Anti Racist Ally, was released October 2020, and she already has another in the pipeline, Millennial Black, set for release in 2021.
Lily Allen has teamed up with German brand Womanizer to create the Liberty sex toy, also joining the company as its Chief Liberation Officer, leading its #IMasturbate campaign and 'raising awareness for sex positivity and female masturbation'. Johanna Rief, Head of Sexual Empowerment at Womanizer, commented 'For us Lily is the embodiment of our brand: brave, honest, authentic and approachable. We are happy and thankful that we share the same mission which is to wipe out the social stigma around sexuality and pleasure and make sure that future generations grow up in a more liberal and open-minded society'.
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