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James Arthur announces Safe Inside campaign

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Published May 21, 2020


The latest celebrity and industry news including brand, agency and representation updates

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Björn Ulvaeus named President of CISAC

Björn Ulvaeus has been elected as President of CISAC, the global confederation of authors’ societies and the largest network of creators worldwide, succeeding French electronic music pioneer Jean-Michel Jarre. The ABBA star will support CISAC's work to 'secure stronger rights, more royalties, better systems, and improved conditions for creators across five repertoires ' music, audiovisual, visual arts, drama, and literature', and he commented 'I have made a great living as a songwriter and an artist, and I have been fortunate enough to have enjoyed a lot of success. Now, as President of CISAC, I am happy to have a different kind of opportunity, to try and help the next generation of creators in their working lives'.

29 May 2020
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Irina Shayk partners with Intimissimi

Intimissimi ambassador Irina Shayk fronts the ad campaign for the brand's new Invisible Touch line. The Italian lingerie brand took to social media to share campaign images, captioned 'Light and comfortable, yet delicate and feminine. The new invisible bra is the tulle balconette you've always dreamt about! @irinashayk wears it with matchy panties, but we have many more tulle styles. Discover them all'.

29 May 2020
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Rising Stars: Harry Pinero

Harry Pinero, a British Instagrammer and presenter, has appeared as a critic on BBC Three’s Krept and Konan hosted talent show The Rap Game UK, and was one of the faces of Spotify and CALM’s Mental Health Awareness Week campaign. In January, the Peckham born entertainer interviewed Hollywood actor Michael B Jordan to discuss his film Just Mercy on behalf of the MOBOs, and a month later he appeared at The BRIT Awards to host Amazon Music's red carpet coverage. During the coronavirus lockdown, Pinero has continued to build his profile, collaborating with FIFA to host coverage of its ePremier League Invitational Tournament.

29 May 2020
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Naomi Campbell for Pat McGrath

Naomi Campbell has been unveiled as the first global face of Pat McGrath Labs, starring in the campaign for the brand's new Divine Rose Collections. The British supermodel, who first met makeup artist McGrath on the set of an i-D shoot in 1994, took to Instagram to announce the news, posting 'Pat is my chosen family and an undeniable creative force in the beauty business who has been in my life since the early stages of my career. Pat has created a line that brings fantasy and glamour back into our daily lives and makes us dream again!'.

29 May 2020
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Alexa Chung teams up with CODE8

Alexa Chung has been appointed as the first ambassador for London based luxury makeup brand CODE8. The British model, presenter and fashion designer stars in the brand's Beauty Decoded campaign, and commented 'Makeup for me is about accentuating and enhancing your features rather than masking or reinventing them and that's why I love the campaign imagery so much. It's serious makeup for people who don't take makeup too seriously'.

28 May 2020
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Mike and Zara Tindall named VSTE ambassadors

Mike Tindall and Zara Tindall have joined VST Enterprises (VSTE) as its global sporting ambassadors. The couple will represent the British cyber security technology company 'across the UK sports sectors in rugby, horse racing, equestrian, golf, and luxury lifestyle brands', promoting its ground breaking VCode and VPlatform technology including digital health passports, and the former England Rugby captain said 'I think everyone from across the sporting world would be delighted if this technology could help get sports teams back to their respective competition leagues and complete their seasons'.

28 May 2020
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Kylie Minogue launches wine brand

Kylie Minogue has unveiled her own wine brand in partnership with London distributor Benchmark Drinks, working as creative director on 'a beautiful portfolio of premium wines'. The Can't Get You Out of My Head hitmaker's signature Rosé Vin De France has launched in Tesco stores across the UK to coincide with her 52nd birthday celebrations, and she commented 'I have a great passion for rosé and have loved working for the last two years on developing Kylie Minogue Wines. Working with the brilliant team at Benchmark Drinks we have created a rosé that I am truly enamoured by, it’s fresh, light and the perfect pink'.

28 May 2020
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Saffron Barker for In The Style

Saffron Barker has been named as In The Style's latest celebrity ambassador, following in the footsteps of Jacqueline Jossa, Emily Atack, Dani Dyer, and Charlotte Crosby. The British YouTuber and Strictly Come Dancing star's first collection with the online fashion brand launches May 31, and she posted on Instagram 'I actually can’t believe I’m writing this right now... it’s a real pinch me moment! I am so happy to announce that I am working with @inthestyle... Lockdown has meant that my first collection is now going to be a Saffron inspired summer loungewear line'.

28 May 2020