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Estée Lauder muse Misty Copeland stars in the beauty brand's new campaign for its bestselling Double Wear foundation, promoting the 14 new shades that have been added to bring the total shade range to 56. The American Ballet Theatre's Principal Dancer took to Instagram to share the ad, in which she dances and discusses the importance of wearing the right makeup while performing, posting 'For me, it's #DoubleWearOrNothing because @esteelauder’s #DoubleWear foundation lets me stay true to my skin and my colour'.
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