Rihanna joins forces with RIMOWA

Rihanna has joined forces with German luggage brand RIMOWA to launch the Never Still collection, which includes backpacks, tote bags, and cross body bags. The Barbadian singer/songwriter turned fashion mogul stars in a campaign video which examines her 'own shift towards a more thoughtful approach to travel' following the pandemic, and the pop star shared images from the campaign on Instagram, showcasing some of the new products from the collection, and posted 'never still. @rimowa #RIMOWA'.

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