Fel Beauty has tapped American actor Jon Heder as the face of its latest campaign, which sees Heder complain that his lips 'hurt real bad' while filming the 2004 cult film Napoleon Dynamite, before introducing the brand's new Kissylips Comfy Hydrating Therapy Lip Mask.

A spokesperson for the brand commented 'Our desire here was really just to create a brand rooted in all of this nostalgia and emotional connections to people and moments and unforgettable memories'.