Collaborations

IRN-BRU enlists Susan Boyle and John McGinn


02 06 2026

Scottish beverage brand IRN-BRU has tapped personalities including Susan Boyle, John McGinn and Alex Kapranos for its World Cup campaign, We're Made in Scotland from Girders.

Boyle commented 'I never thought I'd be belting out an anthem on top of a bridge or breakdancing, but it just goes to show that anything's possible when you're Made in Scotland from Girders... The anthem is for the fans and everyone loudly showing their support - carrying the roar of a nation with them, from the first kick to the final whistle'.

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