Charity

Emma Heming Willis launches dementia charity


13 03 2026

British-American model Emma Heming Willis has announced the launch of The Emma & Bruce Willis Fund, a charity supporting dementia research and caregiver support.

Willis, whose husband Bruce Willis was diagnosed with dementia in 2022, commented 'Through this fund, my hope is to help deepen the understanding of frontotemporal degeneration and ensure families facing it feel seen, supported and less alone. Bruce has always led with generosity and heart, and I know he would be proud to see this effort helping families facing this disease'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.