The Bride! director Maggie Gyllenhaal has been unveiled as the first female ambassador for Swedish menswear brand Eton.

The label shared the news on social media, posting 'We are proud to announce acclaimed actor, director, and cultural icon Maggie Gyllenhaal as Eton's new brand ambassador. In our latest campaign, Maggie reimagines the timeless dress shirt... creating styles that reflect her vision of modern elegance. No, we're not doing womenswear. We're showing that the perfect shirt is your perfect shirt. A shirt designed for individuality, craftsmanship, and confidence'.