American actress Leighton Meester fronts GODIVA's new ad campaign, playing the role of Lady Godiva performing a chocolate heist in a museum.

The Gossip Girl star commented 'Chocolate is one of my favourite simple indulgences, and GODIVA transforms those everyday moments into something truly special. Portraying the role of Lady Godiva has been such a meaningful way to celebrate that joy and bring the spirit of the brand to life'.