American model and actress Emily Ratajkowski stars in Lounge's autumn 2025 campaign.

Ratajkowski commented 'I'm a mother, I'm a writer, I'm someone who loves fashion. I play a dozen different roles every day. I love that Lounge recognises how multifaceted women can be. What really drew me to Lounge was their authenticity. I think it's amazing how the brand has grown so much, and I love how personal the company still feels'.