Loewe has tapped actors including Isla Johnston, Erin Kellyman, Lewis Gribben, and Megan Northam to star in a new campaign, teasing the debut collection for newly appointed Creative Directors Jack McCollough and Lazaro Hernandez.
The design duo commented 'This teaser stands as an opening gesture, the outset of a new dialogue. The campaign begins to define a tone, a spirit, and the beginnings of an intent. In it lies a vibrancy and tactility rooted in craft that feels fundamental to the house, a sunniness and sensuality that feels inherent to its Spanish roots, and ultimately an optimism and spirit that we recognise as deeply personal to us as individuals'.