British actor Larry Lamb stars alongside his son George Lamb in Ecover's new ad campaign.

The brand has partnered with Tetris to release a new video game inspired by the real-life struggle of stacking a dishwasher. Ecover took to social media to share the news positing, 'Research shows that a whopping 79% of Brits have clashed with their partner over their dish stacking strategy, so we’ve partnered with @larrylambofficial, @georgemlamb and @tetris_official to help households pack their dishwashers efficiently for the sake of their relationships and the planet'.